Who is your audience?

- Does your audience speak English?

- Does your audience speak Spanish? or...

- Is your audience bilingual?

- Does your audience have a Spanish background, and speaks English as a second language?

- Is your audience Gen Z?

​

That is the essence of language. We can translate, we can interprete. But in Marketing we can do something else... We can work with it. We can mix it, give it a personality... We can look for themes that represent an idea, a term. Your brand, your message, your feelings. 

​

What is your message?​

- Who is it intended to?

- Who needs to read it? Or hear it?

- What do you want to accomplish with it?

- Does it really represent what you want to say?

​​​

Let your brand, your message and your values reach the Spanish-speaking and bilingual audiences you want to aim for. Do not just consider words, but create the message you intend to print, to write, to post.